“Fast food chains and food manufacturers must bear some of the blame for the nation's weight problem (Goode, 426). » All across America, people are surrounded by television commercials and advertisements for the tastiest, cheapest, and most unhealthy foods available. With so many people being targeted by these ads, obesity rates are increasing. With the increase in food portion sizes, such as giant burgers, large fries accompanied by large drinks, it is not surprising that people's heights are also increasing. It's also no surprise that people are giving in to fast food because with low prices and tempting deals, no one can pass up a cheap meal. In today's modern society, fast food chains and manufacturers use women in their advertising in order to increase their sales and profits. From the 1980s until today, food chains have used women to sexualize food in certain ways. Often, fast food chains use these women with model looks and bodies to represent their typical customers, thereby attracting different audiences. Another factor that affects these consumers is the availability of food. Cities across America are full of fast food restaurants, making them available anytime, anywhere. People are affected not only by the availability of food, but also by the number of food choices. With a certain number of food choices, people seem to eat more. Using women to sexualize food is not only demeaning to women, but it also encourages many people to eat more fast food and also creates unrealistic ideas in the consumer's mind. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Regardless, portion sizes of foods like burgers and drinks make people eat more. In an article titled "The Gorge-Yourself Environment", Erica Goode states: "The fast food industry has used portion sizes and value marketing as highly effective tools in attempting to increase their sales and profits . » Fast food increases not only in size but also in calories. According to “Fast food Nation (Around the world)” by Bernadette Keefe Md, the author compares fast food today and fast food 20 years ago. “Twenty years ago, a hamburger contained only 333 calories, compared to 590 calories today, an increase of 257 calories.” Today's small, medium and large sizes were medium, large and extra-large twenty years ago. In a Carl's Jr commercial featuring Paris Hilton, a television personality in a black swimsuit eating a large Carl's Jr. cheeseburger. Carl's Jr. used this commercial to suggest what everyone "looks like" while eating their hamburger. Also, on the ad it says “She will tell you that size doesn't matter. She's Lying” (Carl's Jr.) This ad really captivates the audience because it shows a half-naked woman taking a seductive bite of their product. The food in this advertisement is presented as a sexual object, which attempts to attract the attention of the audience (men and women): men because they see this sexy girl in a bikini trying the Carl's Jr hamburger and women because let them see this famous celebrity eating this. burger that createsunrealistic ideas in their minds. Fast food chains are offering people more food at cheap prices, leading to obesity in America. With portion sizes increasing every year, it is also prices that encourage consumers to eat more. Fast food may not cost much, but with so many customers, it has good sales and profits. Fast food chains often use their cheapest menu items to attract more customers. For example, the “Dollar Menu” at McDonald’s and the “Why Pay More Menu” at Taco Bell offer cheap prices so that people can buy more in quantity. With cheap deals like these, which only cost about a dollar, customers usually end up getting more. Additionally, at some fast food restaurants, customers have the option to swap menu items. For example, a drink for a milkshake, or chicken nuggets for chicken tenders, and this always costs customers more. In “How Fast Food Chains Use the Value Menu to Get You to Spend More” by Candice Choi, the author says, “For restaurants, profit margins for value menu items are often slim. But they make money by selling these items in large volumes. To sell more, fast food chains are trying to attract large crowds like families and groups of friends with advertisements featuring women. In many of these fast food advertisements, the women always wear cheap clothes, such as bikinis, which symbolizes the cheap prices that fast food chains offer. In an article titled “Gorge-Yourself Environment” by Erica Goode, she states: “The relative cost of different products has an even more powerful effect on food choices than nutrition labeling. » People often overlook the nutritional value of cheap foods, leading to obesity in America. Additionally, fast food chains and food manufacturers use women to advertise and sell their products. They use women to sexualize food and attract an audience. “Larger, cheaper and more varied meals, widely advertised and widely available, may encourage people to eat more than necessary. » (Goode, 428) The way fast food chains advertise foods is a determining factor in how much people eat daily. Some advertisements use the text "Use both hands", "Soft buns" or "Fresh buns", which refer to women's body parts. In a Carl's Jr. commercial, they feature a woman with her mouth wide open advertising a long sandwich right in front of her, with the words "It's just better" and "It'll blow your mind" on the ad, referencing to oral sex. According to “5 Ways Fast Food Commercials Promote Unrealistic Body Expectations in Women,” Julie Rub says, “Junk food has been scientifically proven to create chemical responses in our brains that make us addicted to food. We crave the Big Mac, which is associated with slim, attractive women on screen (i.e. using sex appeal to sell a burger). This glaring contradiction favors skinny women over reason and medical knowledge about the real effects of fast food on your body. Depicting women like this on a daily basis makes it seem like it might be appropriate and normal. However, sexually objectifying women is certainly neither appropriate nor normal. There..