I would like to start with my story and experience. When I was considering applying abroad for my undergraduate program in 2016, 9 out of 10 people suggested I apply in the United States. Now the question arises why they said USA only? Well, there is a very simple answer: the United States invests large amounts of capital in advertising and if I say that the United States itself is a brand "the land of opportunity", it would not be completely false. American culture comes from advertising and continues to progress. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Today, the media industry in the United States generates billions of dollars where cooperations and groups invest in large quantities to attract consumers. This competition became more fascinating soon after the start of digital evolution where internet changed the old model of advertising culture and cooperates like Google and Facebook took over and introduced the new structure of advertising. The advertising model in the United States has become increasingly commercial and we see advertising almost everywhere, from schools to hospitals, on smartphones and so on on the street, on digital billboards. The history of American advertising is old and with time it has changed its methods and techniques to attract consumers. For example, in the 1950s there were only five channels and two newspapers, but today there are thousands of channels and thousands of online platforms and hundreds of heavenly newspapers filled with advertisements and which promote businesses every day. Louise's story in the New York Times states that "wherever the eye can see, it is likely to see an advertisement" (Louise's Story/2007). Rob Fields, an award-winning marketer in Forbes, defines culture as "the world that happens outside the walls of the company." It is what defines the way of life of an entire society, including codes of manners, clothing, language, religion, rituals, norms of behavior and belief systems. This is how we create deep and lasting meaning” (Rob Fields/2014). Now the question is, how did the United States intelligently choose the mindset of the American people regarding their good tastes? While knowing that American society is very diverse in terms of language, culture and faith. Well, to understand this concept, first we learn what advertising is. In 2002, Richards and Curran give us a vivid view of the definition of advertising. “Advertising is a form of paid, mediated communication from an identifiable source, designed to persuade the recipient to take an action, now or in the future.” According to this definition, the very goal of advertising is to get people to say yes, this is also what we call persuasion. Now, attracting audiences is the most crucial challenge for media agencies. So the question is how do you get people to say yes? In the United States, media agencies use different procedures to attract audiences, as discussed in the book. The market research team which works on surveys among different groups of groups, the creative department which works on the creativity and impact of the message, the media coordination refers to the way they want to project themselves in media and customer management refers to how they grasp the idea. . These are four pillars of.