It became an alternative to paying retail prices and helped families save during the economic crisis. Retailers such as Jumai who work in collaboration with MTN, a multinational mobile telecommunications company operating in Africa, and others to study what customers are buying, therefore use coupons to motivate their customers to buy electronics, dresses and shoes by offering a free voucher including items like purchase. 3 for 2 or buy two, get one free and 10-80% off the original price. Finally, the infrastructure required for sales promotion, such as communication, social media, contact identification, collaboration, customer relationship management (CRM) and search portal, is available in Nigeria. To conclude, there has been an increase in the use of sales promotion by many industries in Nigeria, which has improved the gross margin. The most important sales promotion tools have been mentioned above. It is therefore important that during the sales promotion activity, the management promotes it strategically in order to counter the doubt that might exist in the minds of the customers by using a reliable or credible approach..