IntroductionNWS Yorktown Sponsorship Agreements follow the BUPERS Sponsorship Guidelines and this guideline is our Bible. We strictly adhere to it. NWS Yorktown Special Events provide the corporate sector with a unique opportunity to achieve their business goals through sponsorship opportunities. MWR events offer specific target markets of all ages, including military and civilian communities. In order to stand out from corporate advertising budgets, a certain message about NWS Yorktown special events and the many benefits they offer potential sponsors must be delivered in a timely and effective manner. There are more events than those funded by sponsorship dollars. Sponsorship proposals are evaluated more carefully to select opportunities that offer the most consideration and the greatest potential for measurable sales increases for the budgeted promotional dollars. Once an event is proven to bring benefits to the company, sponsors will seek out more event opportunities and possibly increase existing participation. Establishing excellence in programming and execution NWS Yorktown MWR's special events rival special event programs throughout the Hampton Roads region. These programs typically have large operating budgets and the ability to charge high ticket prices to patrons. MWR is becoming more and more efficient by doing more with less and thus providing events equal to, and sometimes better than, outside events for nominal fees. Consistency in the programming of excellent events is an objective of MWR. Communicating this idea to the military in Hampton Roads is an even more ambitious goal. An established special events program with consistently high attendance records in a specified target market is a prime area for a company seeking to effectively coordinate its promotional investments. Understand the business objective of participating in an event. Today, more than ever, event marketing must be designed to meet specific activities. goals. By determining these distinct goals, we, as event organizers, can help businesses achieve their projections by sponsoring our events. Once sponsorship agreements are signed, a personalized advertising and promotional package can be tailored to the specific needs of the business. For an event organizer, being in tune with the event means being able to propose creative marketing ideas to participating sponsors. It is just as important for the sponsor to receive a measurable, positive result as it is for MWR to get the money from the sponsor. Looking at the whole picture at both ends of the spectrum is key to a successful event marketing program. Commercial Sponsorship and Donations Commercial sponsorship is the exchange of money, goods and/or services for marketing opportunities at an event..