The idea of ​​public embarrassment, or humiliation, has been a means of inflicting lasting impact on a wrongdoer so that they cannot commit further acts reprehensible. From the Puritan days of picket fences and scarlet letters to today's shameful celebrity songs and feuds, public shaming has always seemed like a way for others to punish those who have done something that is not is not socially acceptable in order to teach them a lesson. In today's society, social media opens up a new realm for public shaming. Unlike the Puritans who could put someone in prison, public humiliation is now so accessible that it now poses an even greater threat to those being humiliated. Although early punishments were brutal, and sometimes extremely painful, as Early American Life magazine noted, "the whip, the stocks, and the pillory were the three most common tools of corporal punishment in the colonies." Today's social media and celebrity feuds are extremely prevalent in society. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Instead of addressing an issue to someone privately, by doing so publicly, somehow the effect of the argument persists because others are included and can express their opinion. However, public humiliation is not the best way to approach an issue, in fact, when discussing the subject, Derek Caquelin, a freshman at the University of Chicago, "let's be honest: emotionally, this has been difficult ". Today, public shaming of the rich and famous proves to be an effective way for one side of a debate to attack the other. Public shaming could be considered more than just an offensive social media post, but could be used in areas such as magazines, news media, and even pop culture through music and other means popular social interaction and entertainment options. In fact, a music group called AFV recently released a music video in an effort to shame JPMorgan and other big banks. The band's lead singer said: “My primary motivation in creating this video was to express my outrage at the government's complete failure to hold the financial sector accountable for what clearly constitutes criminal behavior. It has become very common today for artists to use their art as a means to shame the public. I view public shaming as a delicate but effective way to shame someone and teach them a lesson. This must be done wisely and thoughtfully, but its end effects may prove beneficial to both the shamer and the shamed..