Comparison of “Truth” and ALERT interventions (a) DescriptionThe “Truth” intervention was a public health media initiative that aimed to reveal previously unseen truths by cigarette manufacturers and was specifically initiated by the American Legacy Foundation. In its most basic form, it can be described as an anti-smoking campaign targeting mainly young people and completely deglamorizing smoking behavior. Through the television campaigns, the intervention highlighted several elements regarding the effects of smoking behavior not only on young people but also on adults, as it was used in the media. First, it openly exposes the short- and long-term effects of smoking and presents smoking as an undesirable social behavior. This exposed all the misperceptions about smoking among adolescents. The intervention included media advertisements containing not only messages urging adolescents and other smokers to quit, but also graphic images depicting deaths and illnesses resulting from tobacco use. In addition, the campaign revealed all the manipulations implemented by the marketing departments of cigarette manufacturing companies. The intervention was based on the belief that deglamorizing and exposing the real truth about the effects of smoking would actually reduce smoking and thus go a long way toward prolonging the lives of many Americans. Fortunately, studies have confirmed the truth of this theory. On the other hand, there is the ALERT intervention. This public health initiative is quite similar to the Truth Initiative in terms of the purpose for which it was created. Basically, the intervention involved developing a curriculum for sixth and seventh grade students. The program...... middle of document ......risk aptitude is now evolving towards another, according to which certain signs in the smoker's life, such as coughing, are sufficiently convincing factors for It's high time he quit smoking or risk dying of lung cancer. This is even accentuated by environmental and demographic factors such as age. If he is very old, the decision to quit smoking is not very far away. When a smoker sees the benefits of simply quitting, the likelihood of quitting is always high because there is no risk of losing anything. It is these benefits that overshadow even the obstacles that might discourage behavior change. The bottom line here is that the model helps the smoker see things as they are and pushes them to choose why they want to belong by presenting the susceptibility and severity of the problem. The value of change is based on the benefits accrued over obstacles.