Arm & HammerChurch and Dwight Grow (2002)StrengthsEstablished BrandThe company has been in business for over 156 years and has established a strong customer base in the United States Church and Dwight is one of the leading consumer packaged products under the baking soda brand of an American company, Arm & Hammer is one of the leading brands and is present in 95% of American homes and controls 85% of the total market. Arm & Hammer Baking Soda is not only used in baking, but also for several purposes such as cleaning, deodorizing, as a chemical agent in dental treatments, as an element in kidney dialysis and as a disease control agent. pollution. profits increase. There is a 36% increase in sales in 2001 compared to the year 2000. One of the reasons for Church and Dwight's consistent growth is that its 25% common stock is owned by the deceased co-founders , so they are interested in future growth and profits. The company's growth goal is to achieve 12% to 15% earnings growth. Shareholder ReturnChurch and Dwight is concerned about its shareholder return because shareholders are an important part of Church and Dwight's business , because their money is used to manage operations and their ideas are also useful. for future growth. Therefore, to increase their performance, the company created a committee of the board of directors and gives them the necessary control to produce better results for the shareholders. Effective Management The company has experienced and effective management who have been in business for several years and take an active role in formulating and executing strategies that are in the best interest of Church and Dwight and the company's management is dedicated to growth and business expansion. Growth initiation...... middle of paper ...... should focus on cost leadership strategy as a generic strategy because cost leadership strategy would enable the company to face tough competition in the international and domestic market. Increase in product line Church and Dwight should improve their product line. The company needs to add more personal care and specialty products and ensure that no customer leaves the aisle without purchasing the required product. A wider range of products under multiple brands will help the company gain customer trust and loyalty. Marketing Strategy The company must combine a push and pull marketing strategy in order to attract customers. Sales promotions, occasional discounts, magazine and newspaper advertising, television commercials and public relations will help the company to increase its sales and profits in domestic and international markets..