Through my research on Elon Musk and his exceptional company called Tesla Motors Incorporated, I discovered many aspects of Elon's personality. With his brilliant mind and exceptional creation, he generated an interesting ego that caught the public's attention. From nasty comments on Twitter to bold statements to the Traffic Safety Administration, Tesla has shown both sides of its competitive nature. One side shows their concern for quality and safety, while the other side shows a much more abrasive and selfish nature. During my research, I was able to connect Tesla's communication to several case studies that our class studied throughout the semester. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The first article I found useful was the Twitter incident involving Elon Musk and Blue Origin founder Jeff Bezos . In this Forbes article, Jeff Bezos announces that Blue Origin has successfully launched the New Shepard capsule with a successfully completed suborbital flight. Blue Origin is a company specializing in space discovery with reusable spaceflight technology. In other words, Elon Musk and his particular idea for the Tesla Model S have nothing to do with Jeff Bezos and his new achievements. That being said, there have been several tweets from Musk, as he scoured the web trying to make Jeff (or anyone who follows him) understand that Jeff was falsely claiming credit for accomplishing this feat for the first time. Musk began to unseat Blue Origin as he began to define what it means to "orbit" in space versus just launching into space. He also described the differences between going to space, as he claims Bezos did, and going to orbit. Using scientific discoveries and math problem solving to show the public how wrong Bezos was about his tweet. The reason I stopped at this article during my research is because, whether he likes it or not, Musk communicates with the public via Twitter. In this situation he is trolling and unprofessional in his comments and opinions about an irrelevant space exploration company. There might be some level of understanding if it was someone who was a competing company, but the fact that there is no connection to that company shows their internet immaturity. A different scenario that Tesla faced during its journey to success as a luxury car maker showed a different side of Elon Musk and his team. Recently, a Tesla Model S owner in Europe reported that a front passenger seat belt had physically separated from the seat. After checking thousands of vehicles at the factory, Tesla was certain it wasn't their fault. Despite their evidence that this finding was rare and not a standard finding for other Tesla vehicles, they decided to issue a voluntary recall for all Tesla owners. Tesla has publicly stated that this is a proactive precautionary measure. Much like the Tylenol case study in which Tylenol recalled 100% of their product in order to prevent dangerous pills from reaching the mouths of the customers they serve, Tesla is issuing a recall that was not absolutely necessary , in order to avoid putting the customer in danger. in danger. When Tylenol discovered their medications were unsafe, they made a decision that would cost them millions of dollars and save their long-term reputation and reliability. Organizea voluntary recall for all Model S owners just shows that Tesla cares about people. In addition to their voluntary recall offer, they are an attractive alternative for any owner who is far from a Tesla repair shop. Musk and his team showed owners how to perform a “do-it-yourself” seat belt test. By applying about 80 pounds of pressure by pulling on the worn section of the seat belt, any fault would be indicated by this point. For people who were unsure of their safety in a Tesla car, a visit from the Tesla Service Ranger would be necessary. The reason Tesla doesn't have traditional physical repair shops for its vehicle is because Elon Musk is notoriously opposed to the concept of franchising for reasons of efficiency and customer service. This service would be very expensive for Tesla, costing it man hours, as well as the flights needed to reach the seven thousand two hundred people who make long trips to repair their seat belts. Just like in the case of Tylenol, Tesla is willing to spend millions of dollars in its pockets to do the right thing. According to estimates provided by Tesla, it could cost them a total of $13 million if a physical recall was necessary. Tesla's Model X sport utility vehicle has finally provided pricing available on Tesla's webpage. The reason these spectacular cars are not highlighted in advertising is due to their built-to-order nature which has left them behind on their delivery status. Unlike every other automaker, Tesla doesn't keep a large inventory of its products, but instead builds cars as they are ordered, to give each one a specialized look and feel. Tesla is faced with the reality that it has nothing to sell to people who visit its website today or in the near future. While this may seem like a good problem for an automaker that sells all of its products so quickly, it also has its downsides. This lengthy backlog reflects more than 25,000 orders already placed worldwide, with deposits of $5,000 or more (refundable) indicating strong interest in the vehicle. When the timeline for this new SUV was first announced, the first deliveries would take place in 2013. After more than two years of delay, Tesla has to respond to many impatient buyers. Initial blame was placed on releasing more Model S vehicles to the public. Finally, Elon Musk talked about making sure the vehicle met expectations before launching it. This quote spoke to me a lot. With two years of cars to build, Elon regularly tells the public that it's more about quality than getting Model X out on time. In this case, Tesla is communicating its concerns and the reasons for its delay to the public. This shows the maturity and responsibility of their product. It would be much more ideal if they weren't two years behind on their orders, but it's much better than having cars made quickly and having all kinds of problems with each vehicle. My latest research illustrates Elon Musk's personality, supported by his ego. In recent news regarding battery fires that have occurred inside many Tesla vehicles around the world, Elon Musk strongly insists that this news is disproportionate. Although the author of this article claims to be right on this point, pretending this to the public is a poor PR strategy. During this battery fire problem, Musk angered traffic and safety regulators who..