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  • Essay / International Business Expansion: Opportunities and Challenges Faced by Global Businesses

    Expanding your business in overseas countries will mean reaching more customers, thereby increasing the organization's profits. When markets in other countries offer higher potential than the local market, the organization must expand internationally. However, the legal and ethical structure differs from country to country, which leads to certain problems related to international business expansion. In this article, we will look at two articles on international business. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayThe first article published on February 6, 2017 explains the strategies adopted by the company Airbnb, an online hotel platform, to increase its international presence. markets. Currently, the company hosts its services in over 35,000 cities and 191 countries. Airbnb has developed new strategies that will facilitate its growth in the international market allowing its customers to benefit from quality services all over the world. However, business operations may be affected by legal and ethical differences in different countries. Some countries may have policies that may conflict with those of the company, thereby affecting its operation. In some cases, differences in corruption and insecurity can be a problem in the operation of the business. Airbnb is an online platform and insecurity in some countries may affect online payments and operations. To solve this problem, company leaders must first understand the policies, legal and ethical differences of different countries before expanding their markets. The other article published on November 24, 2016 explains the expansion announcements of the Domino's Pizza company in the international market. The company intends to expand its UK market to over 1,600 stores. Market expansion will increase the sales of the company and thus increase growth. Market expansion will, however, bring issues related to cross-cultural differences. The major problem that can affect the organization is the different working conditions. Employees in the new country may have different employment policies, for example in terms of salaries or working environment. An effective approach for managers to address this issue is to develop standards that will protect employees and that do not conflict with local policies..