It is very interesting to look at Bezos' business model from an entrepreneurial perspective. He decided to take a very unique approach to business, and in doing so, he took some big risks to get to where he is today. For a company like Amazon, which is constantly pushing boundaries and venturing into new territories, one could do a SWAT analysis for almost every year of business and it would be radically different. For now, I want to focus in retrospect on the original plan presented by Bezos and the strengths, weaknesses, opportunities, and threats that accompanied it. Bezos' business plan had many strong points. He carefully planned every detail of this matter. One of the key assets Bezos relied on was his unique understanding of computing and market economics. His computer science degree combined with his years working on Wall Street have given him a broad perspective on the e-commerce market. He understood what the technology would look like to make his ideas a reality. He also had a strong grasp of market economics. He knew that branding would be the key differentiator between him and his competitors. He also knew that the best way to build a strong brand was to put your customers' needs and wants first and let investors take care of themselves. He didn't like the idea that good customer service was just a way to generate profits. Instead, he took the approach that good customer service is a way to drive growth, which in turn would lead to better customer service. The main weakness of Bezos' business plan was that it called for rapid growth with low profit margins. As a startup, this is not something investors typically want... middle of paper......bsnews.com/news/amazons-jeff-bezos-looks-to-the-future /Amazon.com. (nd). Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Amazon.com#HistoryAmazon.com, Inc. Real-time stock quotes. (nd). Amazon.com, Inc. (AMZN) Real-time stock quote. Retrieved from http://www.nasdaq.com/symbol/amzn/real-timeEX-99.1. (nd). EX-99.1. Retrieved from http://www.sec.gov/Archives/edgar/data/1018724/000119312513151836/d511111dex991.htm Jeff Bezos. (nd). Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Jeff_Bezos#cite_note-portfolio.com-22Success. (nd). From the archives: Jeff Bezos. Retrieved from http://www.success.com/article/from-the-archives-jeff-bezosHow Amazon Survived the Dot-Com Crash to Rule the Cloud. (nd). eWEEK at 30: retrieved from http://www.eweek.com/cloud/eweek-at-30-how-amazon-survived-the-dot-com-crash-to-rule-the-cloud.html