As we grow up, we rely on our parents to teach us the ways of life. Not only that, but they show us how to dress, how to speak, what is considered good or bad, and help us determine how we perceive ourselves. As children, our parents were our guardians, our teachers, and our caretakers. Unfortunately, once we grow up, we stop depending on our parents to teach us the ways of life and start relying on the media. In the 21st century, mass media is the means of information for all human beings in the world. It teaches us how to dress, how to look and act, what is identified as good or bad, and how to think. The extent of society's dependence on mass media determines the closeness of the connections between worlds. With such a reliance on mass media, one might wonder whether mass media actually influences our lives for the better or hinders our lives for the worse. Mass media influences favor not only products, but also moods, attitudes, and determinations about what people should believe and what is or is not important. In today's society, we as individuals spend a lot of time with mass media. Supported by Nielsen, State of the Media: The Social Media Report 2012 In July 2011, U.S. consumers spent a total of 430.4 billion minutes on the Internet while in July 2012, a year later, we spent 520 .1 billion minutes, an increase of 21.% (Barozzi 2012). As part of this 21% increase in population media use in just one year, young people represent the majority of this population. Today's youth represent the past and future culture of society. They also represent the target group to which the media gives such an important role. Because this group includes individuals whose minds are still underdeveloped, who deal with low self-esteem...... middle of paper...... events, people , fashions and trends that capture the public imagination […] and also used to describe current cultural trends and cultural trends of the past that have achieved lasting status” (Glynn 2008). Heavily influenced by mass media, this set of ideas permeates the daily life of society. Today's popular culture is created by acceptable behavior, appearance, or any other fashionable trend. As a result, he is subject to heavy criticism from individuals who do not follow the accepted ways of society. Fashion trends don't have to be clothes or even hairstyles, they can be accessories too. Examples are the hoop, silly bands, rainbow looms, and even brightly hued hairstyles. The media appropriates popular culture and exploits people's ability to become aware of their own cultural values, beliefs and perceptions through their desire to be accepted..