In the state capital of Tamil Nadu, a high-end auditorium located in the middle of the city is usually visited by many people throughout of the year. But the auditorium's current tenant is hosting a group of famous industrialists, sports stars and supporters of a great innovator and businessman. As he walked on stage in a pure white shirt and dhoti towards the podium, the entire crowd, like a soldier, held a stick for KR Nagaranjan as he unveiled the anthem Salute Ramraj. As the crowd cheered Nagaranjan, his face visibly beamed with pride. A company born in the 1920s in response to an insult he received while going to a hotel for a business meeting, has grown into a million-dollar company in 40 years. Born into a family of modest means, Nagaranjan had to drop out of school after graduation to become the breadwinner of his family. A quick learner, he was able to understand the ropes of the fabric trade two years after joining a local fabric factory. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay He then established Ramraj Khadi Textiles in 1983 in Avanashi, which, in his words, was an office with a table and chair. His vision was very clear: “To provide quality ethnic wear to the people of South India and its surrounding areas”. Nagaranjan felt that clothes are an integral part of India and they should be woven not just with a thread and a pin, but with pride, culture, prosperity and quality. He sold Khadi clothing in Tirupur by bicycle, a 14 km round trip every day while saving 20 rupees on the bus fare, and had an idea on how to completely transform the business using unsold stocks worth Rs.85,000/-. He realized that the main reason inventory was going unsold was because people were used to similar types of clothing and needed differentiation that offered better quality and durability. This is what Nagaranjan capitalized on. He renamed the company Ramraj Cotton Textiles in 1987 and developed a manufacturing model that sourced manufactured products from local weavers in the Rayalaseema region of undivided Andhra Pradesh. The concept of outsourcing, a fairly popular term used to refer to services provided by a company that were not part of their core competency, was unheard of at the time. Through work innovation, as it is called, Nagaranjan has transformed the lives of many people in the Rayalaseema region. In 1986, Andhra Pradesh was hit by a severe drought. Farmers were burdened with loans and cooperative banks were not interested in offering fresh loans. He then spread the idea of ​​sourcing cotton and manufacturing the dhotis and shirts on a contract basis directly to the people. He proposed a lucrative deal for these services, and thus the offer spread like wildfire throughout the Rayalaseema region. Today, over 1,000 families have a direct contract with Ramraj, with over 2.5 lakh meters of cotton thread transformed into dhotis, shirts and innerwear daily, without major investment from the company . Ramraj, who currently has over 30 stores in India located in malls and airports, came up with the idea of ​​developing an outlet from an old warehouse. Yes, you heard correctly. In the late 1990s, Ramraj was.