For a long time, researchers predict that consumers will act accordingly in their information process about corporate social responsibility, supporting companies with a good reputation in CSR matters rather than those with poor ethical records. Such actions would allow consumers to influence businesses to create an environmentally and socially responsible outcome. However, the realities do not correspond to the expectations of researchers: a previous study shows that CSR constitutes one of the main foundations of consumers' identification with brands, even if CSR represents the values ​​of a brand in connection with serious social problems. However, sustainability is hardly the main criterion in consumers' purchasing decisions. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayRecent studies indicate the barrier to ethical consumption. Carrington et al. (2014) indicate four key elements that influence consumer attitude-behavior gaps. Firstly, namely the prioritization of ethical issues that the main ethical issue promotes towards a feeling of discord when unethical purchases take place, the habits, the willingness to engage in ethical consumption and finally, the types of behaviors of purchase. The research also demonstrates the arguments between consumer attitudes and actions, namely the economic rationalist argument that the costs of consumption related to environmental concerns outweigh the benefits, the argument of the reality of economic development according to where economic growth trumps sustainability and ethical aspirations. Finally, the government dependence argument that the lack of action by governments is due to the lack of awareness and action by consumers (d'Astous and Legendre 2009). Moraes et al (2015) also suggest that consumers rationalize their behavior away from neutralization and denial of responsibility. Additionally, Chatzidakis et al. (2007) justify that consumers' ethical attitudes are not adapted to their ethical purchasing actions. Together, this research identifies and explains the gap between consumer attitude and behavior. Moraes et al, (2015) highlight that sustainability and ethical consumption and the investigation of consumer purchasing decisions in relation to ethical interest remain a complex task. The large-scale literature effort on rational motivation forces ethical consumption decisions, continued segmentation of ethical consumers, and attempts to understand the distance of the attitude-behavior gap, much of the research adopted at These days particularly target low levels of behavior. participating and usual purchases. Although surveys of luxury purchases have been conducted since Veblen (1912), related literature demonstrates a growth in studies of luxury brands. However, the applicability of high-involvement consumption, such as the process of purchasing fine jewelry, is short. Keep in mind: this is just a sample. Get a personalized article now from our expert writers. Get a Personalized Essay Consumers will consider different sustainability standards across various product categories. Kapferer and Denizeau (2014) explore the luxury brand consumer's level of sustainability awareness and suggest that consumers have contradictory attitudes towards luxury brands, that the buyer of..