The differences between the management and doing business culture between the UK and the Brazilian business and management culture will be discussed. These differences will be analyzed through the situation of a British female manager who travels to Brazil to do business. Cultural differences will be analyzed using sociological theories such as Trompenaar's seven dimensions which analyzes cultures through seven different values, Hofstede's theory and the way time is perceived through Hall's "monocronic" and "monocronic" theory. polycronic”. These theories will help to understand and differentiate the cultural differences in management between the two countries. The analysis begins with research carried out by Professor Geert Hofstede. Hofstede conducted a research on national and organizational culture through 6 dimensions which are power distance, individualism, masculinity, uncertainty avoidance, pragmatism and forbearance. After the research, each country obtains a score in each dimension of the research. The higher the score, the more the dimension of the company is present. (Hofstede Center, 2014) The analysis will focus on “uncertain avoidance.” “Uncertain avoidance” could be defined as how a society deals with the fact that the future can never be known (Hofstede Center, 2014). Brazil's score is 76, which is quite high. Like the rest of Latin American society, it has a strong need for rules and elaborate legal systems to structure life. In Brazil, as in all societies where uncertainty is high, bureaucracy, laws and rules are very important in making the world a safer place to live. Brazilians need to have good, relaxing moments in their daily lives, to socialize with their friends and... ... middle of paper ......seven-dimensions.htm (Accessed May 18, 2014). University of Birmingham (2014) Business Culture in Brazil. Available at: https://intranet.birmingham.ac.uk/as/employability/careers/international/country-profiles/brazil/business.aspx (Accessed April 11, 2014) World Bank (2013) Women at Work, Good for them and for the Brazilian economy Available at: http://www.worldbank.org/en/news/feature/2013/02/22/Brazil-why-promoting-equal-pay-is-good-for-economy- job -marketTrompenaars.F, HampdenTurner .C (1993) Riding the waves of cultures Breathly Publishing London: LondonSamovar. L, Porter.R, Mcdaniel.E (2012) Wadsworth Cengage Learning Intercultural Communication Reader: Boston USA Smith, P., Trompenaars, F. and Dugan, S. (1995). The Rotter locus of control scale in 43 countries: a test of cultural relativity. International Journal of Psychology, 30(3), pp..377--400