Their competitive advantage relative to domestic demand conditions shows that Australia's population is quite small compared to many countries, so it is clear that their domestic markets offer them very little room for expansion in their However, due to their strong market position, they are quite capable of producing and exporting wine. They can explain their strong competitive advantage in wine exports due to their adaptability to global circumstances, significant foreign investment and large-scale producers. This is consistent with regard to their national company strategy, structure and structure.