During the 1960s and 1970s, many events took place. The country had already been engaged in the Vietnam War for several years and the civil rights movement had just begun. These and other events would inspire the baby boomer generation to question what they had been taught and rebel against the hold society had placed on them. In the world of pop culture, music and cinema would adapt to the changes by transforming into something that would appeal to the younger generation. Musicians and artists were now using song lyrics to powerfully convey messages of protest and change, making situations of love and heartbreak, ideas that had always been covered by music, seem less insignificant in relation to the events taking place at that time. Hollywood would no longer be hampered by the production code and would ultimately adopt a more brazen approach to filmmaking. Ultimately, these changes were a result of the counterculture emanating from the era. From the late 1950s, evidence of a developing counterculture could be seen. Taking the example of Bill Bernbach in With Amusement for All by Leroy Ashby, the advertiser sought to escape societal norms. Ashby adds: “…Bernbach admitted that Volkswagen cars were small and ugly. It was a shocking departure from familiar advertisements that emphasized the powerful engines, large dimensions and chrome appeal of American automobiles. Berbach's VW ads urged people to "think small" and buy a car they could drive inexpensively – a sort of "anticar" or cute "love bug" (349). So, provided this illustration of social disenchantment, it can also be directly correlated to the counterculture's later use of Volkswagen vans which were often painted with messages of love...... middle of paper . ....., was quite an on-air hit, considering it was perhaps the first of its kind. Furthermore, Ashby draws attention to this point and mentions that the series "demonstrated the commercial viability of black sitcoms on mainstream television, paving the way for several other series in the 1970s..." (409). Like the movie writers and musicians who came before him, he was able to capture the social issues facing America and turn them into a form of entertainment. All these changes mentioned in the 1960s and 1970s presented an ironic situation. On one side was the youth market, a culture that refused to conform. On the other hand, it was the entertainment industry that sought to conform to the idealisms of youth. With the information given, it remains clear that the world of pop culture has been transformed by this new counterculture..