Table of contentsHow was the accompanying reading, “Re-energizing the mature organization”, relevant to the case of British Airways? What was life like on the 'old' British airlines? What was difficult about the change? What were the critical factors in the success of the transformation? How have they transformed? (e.g. key steps and sequences, risks) What would you have done differently? How does the accompanying reading, “Reinvigorating the Mature Organization,” relate to the case of British Airways? Mature organizations have a better platform for strategic development which is crucial. by creating an effective environment in which success can be achieved by focusing on transformation. Thus, mature companies renew themselves by inculcating a customer perspective and focusing on customer needs and demands in order to develop a larger environment in which it would be possible to succeed. In the case of British Airways, Colin Marshall was heavily involved in meeting the demands and needs of customers by gaining their trust as well as their respect within the company (Lange et.al., 2015). Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayChange is very important in the organizational environment and must be developed effectively to ensure a better understanding of the key elements that need to be taken taken into account to improve the existing. performance levels. Making meaningful change depends on the change strategy put forward and in this case, Lord King spearheaded the change process, moving the company from a desperate bureaucracy to a more diverse, for-profit business (Jick & Peiperl, 2011). “old” British airlines? What was difficult about making changes? Life in the old British airlines was very difficult and the company's employees were very embarrassed to be associated with the company due to the poor state of affairs. The problems began when the company began its strategy of expansion to other domestic, British Overseas and European airlines due to the Civil Aviation Act. Each company retained its previous management, which made it very difficult for the company to control operations, due to the lack of goodwill from other employees. The difficulty of having a common direction made it very difficult to adopt any significant changes in the company's development plan. This led to a period of very low productivity, which was approximately less than 59% for three consecutive years (Jick & Peiperl, 2011). What were the critical factors for the successful transformation? The successful transformation of British Airways was based on two factors which are Lord John King and Colin Marshall who were central to the management of the company during difficult times. Lord King took over management in 1981 putting in place a strategic plan for survival, although he was unsure of the timetable that would be needed to ensure the business returned to normal. King appointed Colin Marshall to establish an important context for customer engagement where customer concerns would be addressed in a meaningful way. These measures were essential to the transformation of British Airways (Jick & Peiperl, 2011). From a biblical perspective, the critical emphasis in this case centers on doing unto others as you would have them do unto you (Luke 6:31,.