IntroductionIn order to analyze the sources of conflicts concerning the clothing manufacturer, I will present the Conflict Process Model according to McShane and Von Glinow. Therefore, I will first define what conflicts are, then present the different sources of conflicts and determine which conflicts are involved in the given case. The third step is to explain two different strategies to minimize these conflicts in the future. Finally, I will provide a recommendation and conclusion. The Conflict Process Model – Conflict Sources and Conflict Management According to McShane and Von Glinow, conflict is “a process in which one party perceives that its interests are opposed or negatively affected by another. gone” (328). The conflict process model begins with the different sources of conflict; these sources lead one or more parties to perceive that a conflict exists. These perceptions interact with emotions and manifest in behavior towards others. The arrows in the figure illustrate the series of conflict episodes that escalate into conflict escalation (McShane and Von Glinow 331-332). Figure 3 Conflict Process Model Source: McShane and Von Glinow 332. This model distinguishes six possible sources of conflict that can arise: incompatible goals, differentiation, interdependence, scarce resources, ambiguous rules and communication problems (McShane and Von Glinow 332- 333). Incompatible goals imply that “the goal of one person or department appears to interfere with the goal of another person or department” (McShane and Von Glinow 333). Differentiation is described as “the difference between people, departments, and other entities regarding their training, values, beliefs, and experiences” (McShane and Von Glinow 333). Interdependence “occurs when individuals operate interdependently, except by relying on a common source or authority” (McShane and Von Glinow 335). Scarce resources are a source of conflict when multiple people or units need the same recourse to achieve their goals. Ambiguous rules emerge as a source of conflict because “uncertainty increases the risk that one party intends to interfere with the other party's goals” (McShane and Von Glinow 335). Communication problems are a source of conflict “due to lack of opportunity, ability, or motivation to communicate effectively” (McShane and Von Glinow 333). One of the main sources of conflict, in a given case, is the incompatibility of objectives: "The new leaders clashed with the current leaders over business strategy." Further evidence of this is that the CEO says they "ended up with an old team and a new team and they weren't on the same page".'.