This is when the individual keeps the cue and the reward but changes the bad habit. Duhigg states that “if you use the same cue and provide the same reward you can change the routine and change the habit, almost any behavior can be transformed…”. (67). For example, Tony Dungy, coach of the Buccaneers, wanted his players to change their habits. He wanted them to react with automatic, habitual instinct. Here again, he allowed his team to win the championship. Dungy said: “Champions don’t do extraordinary things; they do ordinary things, but do them without thinking…” He ultimately became one of the most successful coaches in the NFL that year. The way I'm going to change my habit according to this rule is to change the routine itself by placing my phone in a place where I can't get it in my hand when I'm with my friends or family and maybe by setting a time limit to have it on me. This will eventually lead to a day where I no longer need my phone on me, but these rules might not work for everyone. For this to work, people must believe that it is possible to