IntroductionWith the current revolution in the corporate world, many organizations feel the need to follow the established trends in the corporate scene. This is essential for them to maintain their relevance and achieve the targets and strategic objectives set. One aspect of business management is the management of sales personnel. This is an important business aspect that can lead to efficiency, as well as business effectiveness, if executed accordingly. This study will seek to analyze the different tools and techniques used in sales personnel management. Management Techniques Personnel management encompasses a deep interest in the well-being of an organization's staff as well as the performance of their assigned tasks. Its main objective is to guarantee employee satisfaction. Personnel management tasks include, among others, training, selection and hiring, motivation, rewards and remuneration. Personnel managers, in collaboration with other sections of the organization, are primarily involved in carrying out these tasks (Ingram, 2008, p.160). TrainingTraining encompasses the process of improving the skills, knowledge and potential of staff, with respect to the specific tasks that will be assigned to them. It is a process that must be perpetual and which is essential for the organization, in order to obtain excellent execution of the tasks entrusted to employees (Ingram, 2008, p.162). Another importance is that it makes it easier for sales staff managers to deal with properly trained sales staff. There are different bases on which training is provided. Training is carried out during the integration of new salespeople into the company. It's also important to train current sales staff so they can brush up on their knowledge... middle of paper... and dive back into what they may have forgotten. Another sales management technique is selection and hiring. This practice involves careful and detailed employee screening and hiring only the most promising sales force. Employee motivation, use of rewards as well as appropriate compensation plans are also important techniques that ensure that employees are motivated and in the right mindset needed to achieve the desired results. Sales force management tools such as quotas, goals and sales reports are mainly used. by management for several reasons. These include monitoring sales force performance and determining appropriate target markets for their sales force. Technology is also an aspect of sales management that has revolutionized sales and management of organizations. The integration of new technologies has made work much easier for both employees and management..