As Chick-fil-A revolves around religious norms and values; this allows the company to stand out from its competitors near and far. The image is based on the position of their religious beliefs; therefore, their religious reputation places the company on a pedestal so that the customer's impression is that the higher prices are worth it, loyal and welcoming customer service and quality food. Priorities – One of Chick-fil-A’s priorities is to be closed on Sundays. ; this enhances the image of the company and the demonstration of its religious beliefs and values. This also gives Chick-fil-A a competitive advantage since it represents the company with an image that clings to its guidelines and values, attracting more customers and making loyal customers stay loyal. Payments- Chick-fil-A does have a more expensive menu than many other fast food restaurants. With Chick-fil-A's values ​​and beliefs, loyal customers are willing to pay because of the company's ethics, customer service, and quality.