The process of consumer acculturation begins when an individual from one culture (e.g., Mexican) migrates to another culture or subculture with personal goals such as working , study or live. If acculturation simply refers to adapting and understanding the meanings of a different culture through one's beliefs, lifestyles, values, etc., then "consumer acculturation refers to the way of which people acquire the ability and cultural knowledge necessary to become skilled consumers in different cultures or subcultures.”* Marketers, in order to attract the attention of different cultures or subcultures, must be creative and commit to this particular subculture. In the United States, there are three major subcultures: Asians, African Americans, and Hispanics. The population of these three subcultures is therefore twice as high as that of white Americans; it is very important for marketers to find ways to involve these subcultures in their products, because it is a very difficult process because marketers need to know their values, behaviors and beliefs, so that their marketing campaigns do not offend any of these subcultures. path. Otherwise, it would only harm the company's image instead of expanding the market. There are different examples of marketing campaigns that I found interesting and meaningful in the process of involving different ethnic subcultures in companies' products by marketers who made a good impression. declaration or a negative statement. “MCI, for example, developed such effective print advertisements targeting recent immigrants from Hong Kong and Taiwan that the company had to hire additional Chinese-speaking operators to handle the influx of calls. »* This campaign worked perfectly in communities where there was a specialized media suck...... middle of paper ...... offer special discounts and menus for the elderly, and create advertisements for their audience by emphasizing their lifestyles which are preferable, where the elderly are not weak and disabled, but where they are still able to work, play sports, fall in love and go about their business other daily tasks. For example, McDonald's has made a few commercials in which elderly couples meet their golden years by happily eating lunch together, or in which a senior citizen begins his or her first day of work for McDonald's as a regular, healthy person. All these advertisements are better in the sense that they encourage older people to live their lives without thinking about their age problems. In fact, these advertisements will most likely attract their attention because older people are still ready to be active, energetic and creative despite their age. This statement should definitely be a good starting point for marketers to interact with the mature subculture of the market..