IntroductionThe need for neuromarketing: In this world, creating a new product, no matter how good it is, is not enough. Nowadays, the success of any product largely depends on how it is presented in the market. Marketing has the responsibility to ensure the successful launch of a new or reinvented product and to ensure its sustainability in this competitive world. For these reasons, billions of dollars are spent each year on tools and strategies to improve marketing research and predict product success: many marketing companies form focus groups, conduct trials, and conduct extensive testing to ultimately get a fairly high percentage of results. chess. With the multitude of new businesses emerging, the market has never been more competitive and continues to become more and more crowded, reducing any business's chances of success. Marketers have a much harder time predicting what their target consumers are interested in. It would be a miracle if they could just read consumers' minds and finally focus on their precise needs! Do you think marketers would dare exploit the human brain? The answer is yes: marketers today are using neuroscience to understand why consumers make the decisions they do and what part of the brain tells them to do so. A new concept is born in the world of marketing; we are talking about neuromarketing. What is neuromarketing? “Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive and affective response to marketing stimuli. » Technologies used by researchers range from functional magnetic resonance imaging (fMRI) to measure changes in different parts of the brain, to steady-state topography (SST) and...... middle of paper ......n which is selling more and more every day. It would not be fair to solely accuse neuromarketing of such wrongdoing. We must not confuse the tool (neuromarketing) and the purpose of the actions which are fundamentally economic. Neuromarketing and youth: Should we not fear the effect that neuromarketing could have on our defenseless youth? Humans, at a young age, are known to be easily influenced. Neuromarketing targeting young people can encourage them to consume unhealthy products leading to pathologies, addictions and obesity. We are also already seeing the popularity of these violent video games among young people. Through neuromarketing, the video game industry can trigger positive feelings through violent games. Some might believe that this could affect the character of clients, leading them to think that violence and theft are acceptable in our society..