Brand identity and emotional connection play an important role in customer loyalty and this is where Chocolates El Rey should also focus. By engaging the consumer and providing them with a form of affiliation and emotion with the brand, Chocolates El Rey could significantly increase its market share. Even if they started by marketing themselves to fine dining restaurants and high-end hotels, this would establish an emotional connection with the brand because these types of consumers would associate high-end chocolate with the high-end identity of the brand. hotel or restaurant. This will help build brand awareness of the company, contributing to the future success and brand power that Chocolates El Rey will have in the market. Social media is another very cost-effective way to market a business. In today's technological world, the Internet plays a huge role for any big brand. By using the Internet, Chocolates El Rey could have a much larger market share because this information is available to anyone, anywhere in the world. Using things like viral videos and social media...