the experience economy) is more than just a concept or business model, as it can also be used as a marketing idea. Customers often make purchasing and investment decisions based on a value proposition. In such a case, the company that offers the highest value proposition (i.e. best quality per unit at a reasonable price) would most likely prove to be the winner, as customers would flock to their side. Therefore, for companies to market their products and/or services, they can model their value proposition system based on the concept of experience economy. Basically, what they want to achieve is to be able to produce the product or service that the market needs, and at the same time, provide a unique experience that would make customers go back and ask for more products or company products.