INTRODUCTION. In this essay I will analyze how radio and television broadcasting differ in their approach in the UK and the US. This essay will explain how the UK uses radio and television broadcasting as a public service, as opposed to the US which dominates these services as a private enterprise and then determine which approach is best and why. Radio was invented in 1896 as a form of wireless telegraphy, which transmits Morse code without the need for fixed stations or cables; this system was initially used at sea. In the United Kingdom and the United States, radio adopted a Eurocentric approach, which was that of the West. RADIO IN THE UK. In the United Kingdom, radio was initially seen as another form of telegraph or telephone, regulated by the Post Office, which was used to provide information to the public. In 1922, the British Broadcasting Company (BBCo LTD) was founded as a consortium of radio manufacturers. This appears to be a regulatory body within radio to avoid chaos similar to that of "the opening of Savoy Hill Broadcast". At this time in history, radio seemed to be a limited public resource, which meant that only particular demographics could receive messages and reports broadcast on the radio. The following year, 1923, a "Sykes Committee" was formed which suggested a fee for advertising, then allowing particular products to flourish, as they would pay a fee to have their advertising broadcast on the radio, thus raising awareness of the product, which would ultimately increase profits. , especially since radio was at that time a product reserved for the rich. This then led the government to decide that all radio stations should merge their frequencies, eliminating competition. From then on all radio stations came under BBCo Ltd. In 1925, the "Crawford Committee" recommended public ownership, stating: "The service was considered to have gone beyond the petty limits of business.