Nowadays, the spread of the Internet, press and social media around the world allows people to access all the information and news on a daily basis. Social media and media have changed the world in terms of globalization and international relations, while television and print media are making people's lives easier. However, due to the large amount of news and information, people cannot decide which one to believe. NR Portnow, an American music industry executive, agrees with this idea when he says: "We live in an age of fake news – things made up and fabricated." As a result of misleading experiences, people have been confused with social media such as Facebook and Twitter, as well as television and the press. Thus, serious problems such as the failure of big businesses, political misinformation, and the lack of ability to separate fact from fiction are real and negative consequences of fake news; however, fiction is the best way to bring people together and create unity. Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayCurrently, the bankruptcy of large and important companies is one of the serious impacts of fake news. According to C. Binham (2019), a journalist at the Financial Times, the spread of misinformation on social media has become a big headache and an inconvenience for all businesses around the world. Binham (2019) states that for the first time, a global survey specifically addressing threats and fake news on social media was conducted across 13 countries and 588 large companies. It reveals that 84% of businesses suffer from rumors on social media. feel uncomfortable. Furthermore, even the companies themselves should be careful about what they publish and press. Giving an example from my own experience, I can introduce you to last week's project “YUKSEL”, which was a conference on public relations. It was organized at the Baku Book Center by Nigar Arpadarai (2019), head of the Azerbaijan Marketing and Communication Grand Prix. Arpadarai mentioned many cases of companies such as Coca Cola, BP and Cadbury temporarily going bankrupt due to denial and misinformation. These companies denied that they were guilty of botulism, the Deepwater Horizon oil spill, and rotten chocolates. The denials made the public angry instead of accepting fault and being transparent. Therefore, these companies had long lost their reputation and revenue; however, business leaders acknowledged their responsibility and insisted on transparency. Overall, businesses themselves should consider that even denials and misinformation can damage their status, just like fake news on social media. Lies and political strategies are other main sources of fake news. It is obvious that politicians care about power and leadership rather than transparency; however, this again leads to political tensions among politicians as well as the public. In reference to YN Harari (2018), who is an Israeli historian, it is mentioned: "As a species, humans prefer power to truth." As he mentioned, this is the best way to make the world easier to control rather than control. be understood. Furthermore, the desire for power is not an excuse for politicians to lie, as it harms the public's political perspectives and ideas, as well as/11163/)