The Four by Scott Galloway explores the successes and developments of the "four horsemen" of the economy: Amazon, Google, Apple and Facebook (p.2). Galloway provides a unique insight into the numbers released by these companies and also attempts to narrow down the factors attributed to each company's success. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The book begins by introducing each of these companies and then examines them in more detail. Amazon, or “Earth’s Greatest Store,” has found success by appealing to humans’ “hunter-gatherer instincts” while combining many benefits for the consumer (p. 33, 26). Apple demonstrates a political integrity that even the federal government cannot break, after refusing to unlock the San Bernardino shooter's iPhone (p. 63). They created a luxury brand synonymous with wealth and status, allowing them to capture 80% of the profits from the smartphone market while holding only 14% market share (p. 84, 70). Facebook users spend an average of 35 minutes per day on the platform (p.96). Combined with AI that can predict the content you'll be interested in, Facebook is unparalleled in delivering effective advertising, while also being a global social media platform (p. 103). Google is a religion, capable of providing answers to everything, as if it were a God capable of answering every prayer (p. 128). The next part of the book discusses the common methods employed by the Four, as well as the implications of these undertakings. place on the future. The central idea of ​​this book is that there are common traits among market dominators, which could possibly predict future industry leaders (p. 183). Galloway calls this set of characteristics "the T algorithm" and the factors are "product differentiation, visionary capital, global reach, likeability, vertical integration, AI, accelerator and geography" ( p.183). Galloway goes on to discuss possible candidates for a “Fifth Horseman,” including Alibaba, Tesla, and Microsoft (p. 204). This book ends by mentioning the ways everyone can learn from the greats. Galloway gives advice to readers, suggesting steps like going to college, getting a certificate, and moving to a city (pp. 239, 240). Galloway seems to apply several principles of success to his book. His entire book was ambitious and visionary, attempting to dissect the four most influential companies of the era. It also does a good job of incorporating the global reach factor. This book is definitely written for a general audience, and Galloway throws any sense of formality out the window. It doesn't use any difficult vocabulary and makes plenty of social and cultural references that will help people understand and relate to the content. He also incorporates humor, such as when he jokes with Apple, saying that they could "make a dent in the universe" with their capital, but that they would probably just make "a better screen for their next phone » (p. 95). Despite this, Galloway still provides numbers and data to back up his claims, many of which are represented in visually appealing charts. One downside is that the advice he gives people in the last chapter is very general. It is almost common knowledge that academic and social connections are essential to success; it doesn't add much to the book. Keep in mind: this is just a sample. Get a personalized item now from our..