Professional OutlookLos Angeles, California is home to many sports dynasties such as; the Los Angeles Dodgers, the USC Trojans and especially the Los Angeles Lakers. Sports broadcasting advances every year, giving fans more convenient access to follow their favorite teams and athletes. For Lakers fans in 1947, when the Lakers organization was founded, you had to attend the games or be at home to watch them on television at the exact time they were scheduled to air. However, technology has advanced so much that you can now keep up with the Lakers through a variety of different mediums. There are plenty of options for fans to keep up with their favorite NBA teams, especially the Los Angeles Lakers. The Lakers have a radio show, shared with the Los Angeles Dodgers, with live broadcasts of their games. Not only are all Lakers games televised, but they also have their own channel and network with some cable providers, giving them the ability to do so. In addition to their television and radio broadcasts, there are a wide variety of social media networks to follow for Laker updates, including: Facebook, Twitter and Instagram. Each of these different media outlets has different goals and perspectives when covering Laker games, such as the Sunday, February 9, 2014 game against the Chicago Bulls. The most commonly used broadcast media is television. With today's technology, you can record shows when you're away from home, allowing you to watch the game when you have time. When watching a match on television, you have the luxury of hearing commentators throughout the match. For those who may not have a lot of knowledge about the game or perhaps the team, this is a useful tool. This gives those who have a middle of paper ......same. The Lakers Twitter feed only informs followers of important plays made by the Lakers, Lakers injuries and the score at the end of each quarter. Although the three media outlets differ in many ways, the primary goal of all of them is to keep fans updated on how well the Lakers are playing, or poorly in some cases. These platforms keep fans informed about stats, scores, whether the Lakers are winning or not, and how dominant they are. These concepts are what matters most to fans and viewers. Some of these media are more entertaining, while others are more informative than others, but they all have the ultimate goal of providing easier and more convenient access to the Lakers for their fans. Technology has answered the primary reason why organizational sports are created, expanding the impact of sports on culture, media and especially fans.