62.48%, Toyota managed to sell 13,333 cars compared to 8,206 cars in March 2014. The second best sale was achieved by Honda cars with a sales growth of 23 .17%, they managed to sell 22,696 cars as compared to 18,426 cars in March 2014. According to Aman Saxena (2014), in his article “Consumer Preference and Automobile Market in India”, shows the consumer preference in the electric car segment, technological innovation, high-priced small car segment, diesel-petrol preference and bodywork. style.Drivers of Brand Preference in SUV Car Segments in India Research Paper by Dani V, Pabalkar Vanishree, discussed The automobile sector has seen a plethora of changes over time. It is one of the most competitive and successful industries. With more and more automakers adding to the sports utility vehicle (SUV) segment, India is all set to adapt to the domestic circuit. Lister Beth: Drive-by-development: the role of the SUV in humanitarian aid, discussed the SUV has played a long and complex role in humanitarian aid and that it goes beyond just being a useful mode of transportation. Research