Good to Great by Jim Collins is a book that illustrates an answer to the question of whether a good business can turn into a great business. In this book, Jim Collins suggests ways in which companies can outperform market leaders. The author has quite a list of companies like Abbot Lab, Circuit City, Fannie Mae, Gillette, Kimberly Mockingjay, Kroger, Nucor Steel, Philip Morris, Pitney Bowes, Walgreens and Wells Fargo. According to the author, good is the enemy of big and that is why there are small businesses that are big. The author says that the transformation from good to great does not happen by chance. It must be constructed through a process comprising three main stages. Jim Collins suggests certain elements of a business for it to reach great heights. Here are the elements needed for a great business according to Jim Collins. Disciplined people. The surprising factor in achieving greatness. These disciplined people are business leaders capable of reaching great heights through the paradoxical combination of professional will and personal humility. They are modest and freely extend credit to others with calm determination and bring ambition to the business. The author's key point is not the importance of building a good team by getting the right people on the bus. The author wants the right people to sit in the right seat and the wrong people to get off the bus. And then give those people appropriate strategic direction to follow. However, the author says that people often try to accomplish things in the reverse order. Disciplined Thinking Disciplined thinking means the need to confront brutal facts and continually refine the path that leads to greatness. But you must not lose faith and assert yourself in business. A mu...... middle of paper ......r doesn't know what he doesn't know. The author chose companies that hide their flaws from investors. The author mentions taking the right people on the bus, but he never mentions who those good people are. How they are made and how they can be identified. And people need motivation and money is a great motivator. A pay cut can certainly lead to regression and frustration among employees. The author is therefore wrong on this point. The author should have compiled the book with unpublished information and tips for building a great business. I think the information was redundant and not up to par. People know discipline, good employees are all part of a successful business. The information in the book may cause a lot of debate and the author may not answer it properly. Overall the book is average and common in terms of information.