The main methods of public relations involved the publication of newspaper statements, press releases and radio spots. With technological innovations becoming more and more present, television has become a major presence in the field of public relations. But the biggest trend that helped change the public relations landscape was the birth of the Internet and social media. The Internet has made public relations profitable while simultaneously reaching millions, even billions. This technological change has become beneficial for businesses as they no longer need to rely on PR agencies as they can save time and effort.