In today's world, films play a major role in entertaining people. They are aimed at all age groups. In Pakistan especially, where recreational activities are very rare for Pakistanis, watching movies is entertainment that even the poor classes can afford. Saving a few rupees for an evening at the cinema once a week or month provides a cheap retirement for most poor Pakistanis. Gerbner's cultivation theory suggests that media can affect people's beliefs about the social world. He states that "among modern media, television has acquired such a central place in daily life that it dominates our symbolic environment, substituting its distorted message about reality for personal and other means of knowing the world." He also states that "television is the cultural arm of the established industrial order that serves primarily to maintain, stabilize and reinforce rather than modify, threaten or weaken conventional beliefs and behaviors." » All profiles of the interviewees show that, with the exception of eight of the girls under the age of eighteen, all the others were adult women between the ages of twenty-five and thirty-five while the oldest was forty years old. The youngest were aged between fifteen and eighteen. The results of this study are unequivocal on the negativism of the image of women in Pakistani films. Almost everyone interviewed said that the image of women and the roles they play are predominantly negative. All of them seemed to be looking at film effects for the first time as a time consuming issue to explain what media can do and how we can use it. When asked if they thought women's roles in Pakistani films were satisfactory, most of them said they were unsatisfactory and vulgar. Most of them said that pakist...... middle of paper ...... and dresses in pakistani films. • The film censor board should censor foul language used against women in films that depict them as sex symbols. Children aged 18 should not be admitted to cinemas without family members. • Films available on the market should not be sold to adolescents. • Parents should monitor their children to know what they are watching and educate them on the difference between reality and representation in films. .• Families should emphasize the strong values ​​of our culture and religion. • Adults should ban Pakistani films that are obscene in their homes to keep them away from children and not watch such content themselves. FUTURE SCOPE OF THE STUDY • The research can be conducted in other cities of Pakistan.• The research can be conducted with males as the sample.• The research can be conducted with a large sample of females in Rawalpindi.