“Physical repetition alone will not master a skill and take an athlete or team to the next level; imagery is just as important, if not more so. (Mallett). Many people believe that although sport is practiced with the body, it is won through the mind. It's no surprise that athletes are increasingly turning to psychology to try to gain an edge over their rivals. In this sense, mental imagery, or the ability to represent mental information that is not currently perceived, is widely used by athletes to improve their performance in competition. (Moran). Many sports like golf, tennis and swimming require not only physical skills but also a strong mental game. Most coaches say sports are only 10% physical and 90% mental. An added advantage, the metal edge, can be extremely crucial in sports where hundredths of a second or tenths of an inch separate champions from mediocre athletes. This is why many athletes turn to mental imagery to take their athletic performance to the next level. (Plessinger). Although physical training alone is effective in improving athletic performance, when properly combined with mental imagery and visualization, it can amplify an athlete's performance to levels that could not be achieved with physical training alone. physical training alone. Mental imagery can be best defined as an experience that mimics a real experience, and involves the use of a combination of different sensory modalities in the absence of actual perception. (Quinton). In short, mental imagery involves imagining performing an action in the absence of physical movement or practice. Mental imagery, also known as visualization, can be positive or negative in nature, and thus produce the desired results in a positive or negative manner...... middle of paper...... Print.Kaye , Charlotte. “Mental rehearsal is the key to improving athletic performance.” Whole Science Np, July 8, 2012. Web.LeVan, Angie. “Seeing is believing: the power of visualization.” Psychology today. Np, December 2, 2009. Web. Mallett, Ryan. “Imagery and Visualization: Strength and Conditioning for the Athletic Brain.” - Sport in mind – Sports psychology. Sports in Mind, May 23, 2013. Web.Moran, Aidan. “In the mind’s eye.” The Psychologist Archive 2014. The British Psychological Society, August 2002. Web. “Performance psychology, sport. » Self-hypnosis in sport. P2P Publishing Ltd., and Web. Plessinger, Annie. “The effects of mental imagery on sports performance”. Mental imagery. Vanderbilt University, nd Web. Quinton, Mary. “Imagery in sport: examples of elite athletes and the PETTLEP model.” - Sport in mind – Sports psychology. Np and Web.