In the simplest terms, issues are comments on assumptions that haven't been discussed. It is also, and perhaps more particularly, the likelihood of a business reconnecting with people by finding a service or product failure. In this way, problems are gifts that customers give to businesses. Therefore, buyers may complain that a product they just purchased does not meet their demand. It is common for buyers to complain about a number of poor quality services. When these issues are properly addressed, customers will perceive the company's products as quality. While running a catering business or perhaps any type of business organization, the group will face various problems. It is therefore necessary to manage them correctly to be able to improve customer satisfaction. Here are some points on how the sales organization can handle customer complaints. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay, for example, say “thank you” and also provide reasons, show empathy, apologize, listen carefully, offer food and stop future mistakes. The first important factor in controlling customer complaints is to say “thank you” and explain the reasons. The business organization should always be aware whether it is providing effective solutions to the customers or not. In case their performance is not good, customers may become unhappy and complain to the company. The organization should thank consumers for complaints. Although many people or organizations do not thank the complainant, it is advisable to do so so that customers feel good and are encouraged to file complaints when a deficiency in the company's offerings is noted. Whether orally or even in writing. The business organization should thank for all customer complaints with impressive gratitude written in the form of expressions or emotions. Additionally, the business organization must explain why they thanked. When this is done, the thanks expressed become more meaningful to customers. For example: “Thank you for telling us, as this will allow us to offer quality services and products that we plan to practice at all times. » Second, it is essential to listen carefully to exactly what customers are saying. Customers are at the center of the company. Just listen to them and don't interrupt them. Buyers should be given the opportunity to express their story in an obvious way and show that they have been heard, making it easy for them. Likewise, apologizing is an additional point in handling consumer complaints to improve customer satisfaction. It is essential to express the manager's apologies to consumers in a very positive way. When customers complain to the company, it is not the time to give reasons, justifications or excuses; the supervisor should apologize. Not just that much. Empathy is also one of the crucial measures to control customer complaints to improve customer satisfaction. Simply tell the customers that their complaints are clearly understood and they are doing the ideal to inform the issues which enable the organization to resolve the issues and also improve the quality of the business. Mentioning the above factors like saying “thank you” and also providing the reasons, apologizing, listening attentively and showing empathy is not.