China's incursion into Africa is not only influencing the economic and trade policies of governments, but there are indications that this influence also extends to the social sphere . While African governments strive to develop policies that are attractive to Chinese investors and tourists, on a social level there is an increase in the number of local institutions that wish to take advantage of the growing number of Chinese locally by offering Chinese cooking and recipe classes. Utalii College in Kenya is a leading educational institution. In East and Central Africa, and according to Charles Gitonga, director of studies at the establishment, the number of young people applying or calling to inquire about Chinese cooking and recipe programs is increasing. Already, students who study food and beverage In this institution, foreign languages ​​are also taught, including Chinese. According to Gitonga, many students choose to study Chinese cuisine in the hope of landing a job given the plethora of Chinese restaurants that keep popping up not only in Kenya but across Africa. Stella Muriuki owns a private culinary school and she is simply amazed by the increase in the number of young girls interested in learning Chinese cuisine. “The type of girls I get are those who aspire to serve in the growing number of Chinese expatriate households in Nairobi. They come to learn Chinese recipes in the hope that it will give them a competitive advantage,” she says. Not to be outdone, well-established hotel chains in most East African cities have also started creating special restaurants catering to Chinese clientele. .For example, the Impala Hotel in Arusha, Tanzania, which is a popular stopover for tourists visiting attractions such as Mount Kilimanjaro and the Se...... middle of paper ......na said last year that 80 million of the billion people who visited the world in 2013 were Chinese tourists and spent $91 billion. This compares favorably to the 70 million Chinese travelers in 2011 who spent $69 billion. Kenya, like other African countries, is poised to emerge as the best destination for the growing number of Chinese travelers. In early May, the Kenya government's tourism agency, the Kenya Tourism Board (KTB) stepped up its marketing efforts targeting Chinese tourists with the visit to the country of Chinese Prime Minister Li Keqiang. Muriithi Ndegwa, chief executive, said relations between China and Kenya were strengthened in November last year when Kenya Airways launched direct flights from China. in Kenya. According to the Ministry of Tourism, the sector contributes 14% of Kenya's economy and one in ten Kenyans work in tourism-related jobs..