Section 1: Summary Since 1976, Apple's innovation has helped the company become a market leader in computer and mobile electronics. During this period, the company has faced a number of challenges, from internal power struggles to media criticism of aspects of its business model. This report covers five different issues that the company is facing or may face in the future. The findings include information on the weaknesses and strengths developed by Apple. Its strengths lie in the way the company has structured its suppliers by creating a code of conduct that must be followed by all suppliers. The Supplier Code of Conduct has helped many workers achieve fair pay and better working conditions. Their company, however, was structured to foster innovation by putting the employee first. They achieved this by allowing flexible work standards and limiting the policies that employees would have to follow. The company's weaknesses are manifested by the dominant presence it exercises over its products, by not allowing competing companies access to the platform. A culture of secrecy within companies is also reflected in the way the media is still kept at arm's length. This can be seen in the way the company limits its press conferences to just a handful of media outlets. Power and conflict are also seen as being due to the number of executives willing to take the CEO position if Steve Jobs were to leave. Some recommendations would be for the company to have stricter policies regarding the audit process, as there are still stricter policies regarding the audit process. suppliers who appear to be breaking the rules. It is also necessary to plan who is the most likely candidate to become the next... middle of paper ...... tellaro, J. (March 31, 2009). Oh, Apple, that thing you do. Retrieved May 18, 2010, from http://www.macobserver.com/tmo/article/oh_apple_that_thing_you_do_part_ii/Mills, E. (October 14, 2008). How green is Apple now? Retrieved May 20, 2010, from http://news.cnet.com/8301-13579_3-10066521-37.htmlHormby, T. (October 2, 2006). Goodbye Woz and Jobs: how the first Apple era ended in 1985. May 22, 2010 at http://lowendmac.com/orchard/06/1002.html PC and disks from blogger Gizmodo seized. (April 27, 2010). The Wall Street Journal Eastern Edition. Apple Inc. (2010). Reasonability of the supplier. Retrieved May 10, 2010 from http://www.apple.com/supplierresponsibility/Apple Inc. (2010). Apple and the environment. Retrieved May 10, 2010, from http://www.apple.com/environment/Apple Inc. (2010). Business. Retrieved May 10, 2010 from http://www.apple.com/jobs/us/corporate.html