According to Springboard Resource Gateway (nd), the Four Seasons considers its employees not only the greatest asset, but also the essential key to success. So, from the outset, the Four Seasons strives to instill dignity in its employees, which ultimately breeds pride and satisfaction in what they do. This is reflected in its service culture statement, which states that “we are most effective when we work together cooperatively, respecting the contributions and importance of each person”. (Four seasons,