Aim of Evaluation: Whenever policies are designed and implemented, it is very important to evaluate and evaluate the effectiveness of these policies . For a hotel or any other hospitality industry, it is very important to know whether the policies implemented by them are actually working or not. There are different ways to carry out this assessment. Some of the evaluation methods are customer reviews, surveys and opinion surveys. Through these methods, hotels know the customers' views on the services they offer. The organization becomes aware of its weaknesses and areas for improvement (Hu et al, 2009). Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay There are different methods adopted by different hotels to know the services. The Hilton hotel has also designed a few methods to get customer feedback. The first program is known as Hilton Honors through which they get to know customer feedback as well as their expectations from hotels and hospitality industries. One of the other programs is Satisfaction and Loyalty Tracking (SALT). Through this program, they record the number of guests who return to the hotel again and again due to the services provided to them. To ensure that feedback is correct and reliable, it is important that the data collected is correct and not altered at any level. Strict and standard procedures must be followed to maintain the authenticity of the feedback given by the customers. Help train future staff: The success of guest services depends on the hotel's employees and staff. With the help of assessment and feedback, when the weak areas are known, the next step is to ensure that the same mistakes do not happen again. With the help of the feedback, a training plan could be developed that would help employees and staff improve their services and know the areas in which they have failed to serve (Kandampully, 2007). It is very important to train staff as they are the ones who will be in direct contact with customers and ensure that all customer service policies are implemented correctly. Even new employees and staff joining the hotel need to be trained. trained and informed of all policies and procedures. There should be a provision for staff to receive ongoing on-the-job training. With the help of this type of training, it will be much easier for them to learn things and implement them in the field immediately. As mentioned earlier, customer service policies should be given the utmost importance and should be well communicated to all staff. This could also be done during training sessions, as all members will be available together. One of the other methods of training personnel with the help of the FEC could be the exchange of experiences among themselves. It is often the case that customers give feedback to staff orally and do not give the same feedback in writing. In such cases, a debriefing session will be really helpful for all staff members (Kazlauskaite et al, 2006). Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a personalized essay. Lo2 employees or staff members understand the goal of promoting a customer-focused culture.2.1 evaluate different communication methods and how they are used in the.