1.3 SustainabilityBesides the moral imperative, sustainability has a vital influence on all levels of cinematic performance, such as social recognition. Exemplary performance in sustainable development will lead to recognition from society, including peers, the public and investors. This reduces the film's reputational risk and improves competitiveness. It is therefore crucial that the film has a sustainable and balanced approach to social progress, environmental responsibility and economic activity. The project and organization of the film must preserve social and economic resources and must not take more from the planet than it can renew. Therefore, the early invention of sustainability in the film production process provides greater control over the success of the film. 1.3.1 Social Progress To maintain a stable community, we have implemented the following sustainability strategies. In the film, the characters' behavior and actions are designed to convey environmental messages to the audience. For example, characters turn off lights, computers, and equipment when not in use. The characters wear a T-shirt with green slogans. By greening the plots and characters, the film is able to educate the general public on environmental issues. When designing the plot of the film, any distortion of facts, controversial lines and rude behavior and actions are avoided. Every effort is made to provide the public with positive emotional experiences, avoid any impact on public perception and a correct understanding of environmental and social issues. Detailed rules and actions are set to protect creativity, film and control copyright infringement issues in the society. 1.3.2 Environmental Responsibility By prioritizing four main areas...... middle of paper ...... props are donated to organizations that can put them to future use. Surveys and analyzes are carried out for each filming location to ensure that filming this action would not harm the natural and built environment. 1.3.3 Economic activity There is a clear relationship between sustainability performance and profitability. To ensure that the film is sustainably economical, we considered the following strategies: Reduce costs while respecting environmental responsibility. Better utilization of resources and energy will result in a substantial reduction in the cost of the film. Sets are built for future uses wherever possible, such as future filming and touring. Environmental criteria are developed for procurement. For example, purchase eco-friendly goods and services from local suppliers. It also generates economic benefits for New Zealand's local farms and businesses..