Dominos has been a key player in the Italian and fast food industry since 1960, operating nearly 11,000 franchises worldwide. This famous pizzeria has almost achieved market leadership by expanding globally to 70 countries and over 4 continents. They adapted their strategies and marketing in a way that helped it gain popularity and success in almost every geography they attempted to establish. Below are some of the main strategies they tried to use to get to where they are today. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Best Fit Supply Chain – Dominos could not have achieved its global expansion and success without its choice of supply chain technique. Dominos prefer to have vertical supply chain integration. This helped them control their costs and get their supplies of raw materials at the right time. Easy and Fast Delivery – One thing that every Dominoes lover can bank on being a loyal customer is the 30-minute free delivery concept where delivery and pizza are offered for free. if it is not delivered within the stipulated time of 30 minutes. This is a key marketing strategy for Dominos and has contributed to its current huge success. This not only increased the number of customers curious about free pizza, but it also helped them strengthen their delivery and transportation system as a concrete structure. Cheap and Budget Stores – Dominos targets mass of pizza consumers of all income groups by offering low cost products. and economic opportunities for all. Their stores are entirely dedicated to ordering, eating in, taking out. All their stores are designed in a simple style and do not at all reflect the images of gourmet interiors. This attracted a lot of customers. This is also a global strategy because people all over the world prefer to go and eat a piece of tasty and quality food without breaking the bank. This strategy also ensures revisiting the stores and reordering the foods, creating brand loyalty as they are user-friendly. Strategy according to market - As Dominos is a global brand, it has to adapt its strategies according to different global markets. Dominos has adapted different strategies for different markets, which has allowed them to succeed in all of these markets. In countries like Canada where pepperoni and beef are favorites, they enjoy a special discount on these pizzas during the week, but in countries like India where the majority of the population is vegetarian and there are had many competitions in the field of vegetarian pizza. In the market, they tried to sell chicken pizzas at low prices to completely capture the non-vegetarian pizza market and loyal non-vegetarian customers without any competition. Advertisements According to Market- Dominos believes in advertising and promoting its products, prices and special offers. But she carefully chooses advertising media based on the market. In countries like Canada, the United States and Mexico, where people tend to see or read printed advertising flyers, dominoes rely primarily on print media and the distribution of flyers in stores and shops. home deliveries, while in countries like India, the advertising power lies in electronic media and there dominoes have chosen to advertise on television and radio in..