1) The four main Ps are now ONSay no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Blog Description: By this blog post I understand that the blog is explaining that the world is progressing and the most basic frameworks that everyone has learned are going absolute or ancient because it tells us how far the industry has moved away from what it was and has grown and grown from products and services to what we call solutions. It's the same thing we're doing with a little more technology, but now there's a whole different perception to it. We are learning that we cannot focus on highly intangible and complex offerings because we do not have the right metrics to measure solution offering. We now have OVER which focuses on marketing solutions and metrics and correctly classifies offer values. Analysis: From a solution in a combination of products and services, the 4 Ps are always taken into account, because simply describing the entire combination as an OVER offering makes it too superficial to describe. without subclassifications or details. OVER can be the new addition to the 4 Ps as a solution. is a combination of product services and intellectual property, so we also need product metrics. As the OVER framework only describes the offering solution and the rest is intangible values ​​and I feel that describing the product and service in one term under the offering really gives less precision or depth to the framework. As the table shows, the two frames together make complete sense of what we are trying to sell and communicate. I believe OVER is the perfect complement to the 4 Ps and fills in all the gaps left out by the old framework due to lack of understanding or services and solutions at the time.2) Solution Selling and the 4 Most Effective Sales ToolsBlog Description: Companies that have moved from products or services to selling solutions are finding that this is very difficult to achieve. Due to the change in the sales process and the value provided to the customer. There are four sales tools to support the organized sale of solutions. The four sales tools for solutions. Sales Playbooks A playbook focuses on providing the right information with ease of understanding describing the problem and solution as well as the reasoning and potential targets, including other case-specific required data. Competitive Battle CardsThese cards contain information about competitors, their strengths, weaknesses and other elements such as key selling points, important target segments. They help us understand our competitors’ strengths and weaknesses. buyers. We must choose the right testimonies to convey what we want. This helps understand whether the business that referred and the business that supported and followed through with the referral both received the same good value they demanded. ROI Calculators These indicators help evaluate and understand the investments required for a solution offering. The sales force will be most effective in quantitatively measuring the benefits derived from offering the solution, establishing a connection and easily communicating the same value to buyers in the decision process.3) The solutions challengeBlog Description:The business world has undergone a fundamental change in the markets. Sellers are surrounded by competition and buyers have: