They need to know quickly and clearly. They don't want to look behind them and find out why the product is environmentally friendly. Adding the word compostable to the front, along with the name "Eco-Ware" and the question, will tie it all together and complete the packaging so our silverware stands out. The word compostable is a word that many consumers are familiar with and is often associated with the concept of “going green.” In my research, I learned through reviewing the literature that while many people are aware of "green" knowledge, many do not have the in-depth knowledge they need to live an eco-friendly lifestyle . They have very little knowledge about companies that produce environmentally friendly products (Green Marketing, 7 of 7). With these three simple changes, I believe consumers will have no excuse not to know that our product is heading to an environmentally protected planet. The manual also talks about managing consumers' heads to change their habits (page 169). I know that consumers are used to always choosing the cheapest. I know it might just be me sometimes. But adding to what I talked about above, I truly believe that consumers' actions can be changed as they return each time they visit the store to try to purchase products that help our environment. We already had the certificate of approval to have the word compostable on the front, but I believe the time has come to add