Tesla Motors IncThis paragraph aims to briefly present the history of Tesla, in order to get an idea of ​​the background of the company. Tesla Motors Inc was founded in 2003 in California, United States of America, by Elon Musk, a South African entrepreneur who provided capital and served as chairman of the board and head of design of production. As we said before, cars are a very complex product that requires a lot of capital and specific engineers. Tesla's team was made up of people who had no prior experience in the automotive industry. Elon Musk himself has degrees in engineering and economics, founded and co-founded Zip2 Inc and PayPal Inc respectively, but had no direct knowledge of the automotive market. However, Tesla has begun to build a team of automotive industry experts and specialists. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Additionally, it is worth noting that the location of the company's headquarters in California's Silicon Valley, where the offices of many of the world's leading high-tech companies are located, was relevant for Tesla in order to innovate, by creating appropriate technology for its electric cars. Indeed, in this field there are many experts who have helped the company achieve its objectives. For example, many Tesla cars have a large touch screen on the vehicle dashboard, and in this field, many companies and people know how to develop this type of components. The first car produced by Tesla was the Roadster, in collaboration with Lotus, a company based in the United Kingdom. It was an all-electric premium sports car, capable of accelerating from 0 km/h to 100 km/h in less than four seconds, with a range of 400 km. It cost $109,000 and was faster than Ferrari models of the time. Batteries were certainly one of the most important and expensive components of an electric vehicle. Many car manufacturers have decided to develop their own specific batteries for their cars. This involved high engineering and manufacturing costs. Tesla decided to take a different route: they used lithium-ion batteries supplied by Matsushita Electric Industrial Co. (now called Panasonic Corporation). These batteries had the same form factor as those used for laptop computers. Additionally, Tesla and Panasonic have cooperated to increase battery safety, including reducing the risks of overheating and fire. This is why Tesla invented a liquid cooling system. In 2012, the collaboration contract with Lotus expired and Tesla produced 2,500 Roadsters. Next, the company focused on a new car: the Model S. It was a luxury electric car that aimed to compete with high-end models offered by Audi, BMW and Mercedes-Benz. It received great reviews and was voted Car of the Year in 2013, receiving the best customer reviews ever. It was designed and produced entirely in-house by Tesla, at a cost of around $500 million. As previously stated, Tesla has the advantage of being located in Silicon Valley, from a technological point of view. This is clearly visible in the Model S, which is controlled by software and can drive itself without human intervention. Additionally, it has a 17-inch touchscreen on the dashboard and many components were not standard but designed and customized for the Model S..