The company known for being trustworthy, open to our customers and understanding has built this company. As a graduate, I am a proud employee to work for such a prestigious company. Therefore, as the real estate developer's public relations professional, I must promote multifamily housing to middle-income families. I began gathering information about the project only to discover that the complex's land was the site of a landfill. An EPA report reports very low levels of contaminants that do not pose a danger to life. When this was explained to my boss, he did not want to include the discharge history information in the promotional materials. My values ​​in this situation come out strong due to my personal background coming from a middle-income family. I don't want to hold information on people with families because they should understand the dangers of buying a home in this area. I take journalistic values ​​because the public has the right to know. Additionally, my public relations training is committed to ethical practice. The six codes of ethics: advocacy, honesty, expertise, independence, loyalty and fairness. Honesty emphasizes that we adhere to the highest standards of accuracy and truth in promoting the interests of those we represent and in communicating with the public ( ). The credibility of the real estate developer is in the best interest of withholding information. I want people to continue to view the company as an honest and caring company. Kant’s categorical imperative states: “Good is good and must be done even under the most extreme conditions.” » The basic concept is that what is good for one is good for all, at all times. I chose this principle because if people preferred dishonesty over honesty when dealing with their... middle of paper ... area without knowing the information about the circumstances. This is not morally right, because if it was overdue and I was the customer, frustration would set in if I found out later. I would probably move because I wouldn't trust anything the company had to say at this point. I believe that to maintain our credibility we must take responsibility for choosing a site that was once a landfill. As a company responsible for ensuring its customers receive excellent service, it had to be honest. The best way to minimize damage. I think choosing a credible organization is better than a dishonest one. I believe Kant said it best: “Humans have an instinctive knowledge of what is right – a conscience – and must act accordingly. » Works Cited http://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/#.U04Ew_ldWAVPlaisance, PL (2009). Media ethics: key principles for responsible practice. Sage Publications