SWOT Analysis of The Retail Zoo CompanySummaryThe following report provides an analysis and evaluation of the internal and external environments of the Retail Zoo company, but the main focus is on the one of their Boost Juice franchises. A SWOT analysis is a useful tool in producing a new product, it helps determine the company's future "opportunities from its strengths and will protect its weaknesses and strengths from external factors." (Bensoussan, BE & Fleisher, CS, 2008). in this report comes from databases, financial articles, company reports, books and academic journals. Boost Juice is a successful company, but there are many threats and weaknesses that influence its overall performance. Reduced sales and limited media advertising are factors that have affected Boost Juice's ability to create and develop more products. However, in addition to this, Boost Juice has many strengths and opportunities that have a positive influence on the business. The iconic branding and growth has enabled Boost to open its doors to new markets and introduce new products to the business.IntroductionRetail Zoo Pty Ltd is an Australian non-government company with approximately 450 employees. The Company operates two major food and beverage franchises, Boost Juice and Salsas Mexican Grill. Boost juice was founded in 2000, there are now 190 Boost Juice Bars located in Australia and a further 50 worldwide in New Zealand, UK, Chile, Kuwait, Singapore, Indonesia and Thailand. The main shareholders who have invested money in Retail Zoo are Allis Investments, The Riverside Comapany and Macquarie. (IBIS World, 2013). Boost's main goal is to "become a... middle of paper ...... spreading this product on Facebook or other Internet media will persuade consumers to buy and try this new product." This weakness can be turned into an opportunity, as social media is a powerful resource that can attract customers and branded products across all global markets. S-OTea is a drink that can be sold throughout Australia and countries around the world. The fact that tea is a healthy alternative to sugary sodas or high-caffeine energy drinks is a plus for Boost Juice. Boost is able to sell this product worldwide because it is cheap to produce and consumers from all countries would be interested in purchasing this product. Selling tea in international markets will allow Boost Juice to expand into new consumer markets, which will influence Boost's overall market share and profitability...