Supply Chain ManagementSupply chain management basically refers to the fundamental analysis of the organization's supply chain which describes primarily features from source to point of delivery. In this delivery process, the supply chain management framework is divided into four categories: In planning the products and suppliers evaluated and selected, procurement deals with the information process, including contracting , ordering and shipping, moving is a physical process from suppliers to the end user and payment is a physical process. the financial process, including payment and performance measurement. Woolworths is one of Australia's largest retail groups. Its motto is to provide customers with fresh food at an affordable price. The company sources goods from manufacturers and also manufactures few products from their manufacturing plant. With its head office in Sydney, it operates all distribution channels, oilfields and support centers. It has trusted brands in food, liquor and general merchandise. http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Brands/Fresh/ Woolworths' supply chain management methodology is to develop the optimal product flow through their products and merchandise regarding quality, cost, inventory and strategies. This is completely fair purchasing and logistics to ensure customer satisfaction in terms of needs. Woolworths has distribution centers in different geographies across Australia. Products manufactured by different suppliers and shipped to the distribution center in the specified state or province. Based on order data, these products are assembled and distributed from distribution centers and routed to prescribed retail stores. Woolworths also produces...... middle of paper ......pts that Woolworths aligns with are: Listen, Act and Learn. Employees who interact with customers give them immense knowledge about what they need, what they think about stores, maintenance and customer service. Consider customer feedback and start implementing that feedback (i.e., acting on their needs). Learning from customers, helping Woolworths with drastic changes in features and advancements. For example, customers always bought colored stationery, by changing this concept Woolworths had significantly improved the presentation of the customer category. http://www.woolworthslimited.com.au/page/Who_We_Are/Strategy_and_Objectives/ Order winning criteria allows the company's products to gain an advantage over competitors in the eyes of customers. Win orders through price, delivery, customer service, flexibility and quality.