Domestication in Media TechnologiesIntroductionThroughout the technological revolution of the 1900s, society was confronted with multiple forms of information and communication technologies that would change way communication, social interactions and daily life would be this will be done for decades and centuries to come. However, experts at the time feared the mass adoption of these technologies and the effect it would have on their society and culture. Domestication was conceived as the theory of assimilation and integration of technology into private life without the risk of losing the common values ​​and morals of the home. However, as Rodger Silverstone suggests in his article “Domesticating Domestication. Reflections on the Life of a Concept”, according to which domestication is “double-edged” (Silverstone: 2006, p. 246). Domestication became a common theory and practice by a scholar called Rodger Silverstone, who devoted much of his life to explaining the relationship between domestication and our use of media technologies. Silverstone best describes domestication as “domestication involves the appropriation of the new into the familiar” (Silverstone: 2006, p. 244). Since Silverstone's research and articles, domestication has been adopted by many leading experts as the central concept of appropriation in media technology, and although Silverstone sadly passed away in 2006, his work can easily be integrated into modern culture. Silverstone discusses the use of radio and television broadcasting with his theory of domestication in 2006, but more recently he has referred to the domestication of the mobile phone and other wireless and portable technologies in the home. Today, Silverstone's domestication theory is still widely considered to... middle of paper ...... by the late 1980s, the computer, although commercially available, did not occupy not the center of routine and life in our culture. It was only in the late 1990s that it could be said that the computer first became the center of some people's lives with the advancement of sound cards, speakers, multi-color screens and printers, as computers became a multimedia machine rather than a high-tech novelty. . It wasn't until the mid-2000s that computers began to supplant television as the media hub of our lives. The emergence of the Internet has given rise to many social media sites, including MySpace and, more recently, Facebook. Again, Haddon's theory of the critical mass effect is evident only through the mass consumption of computers, both in public (work) and private life (at home), that society began to domesticate the computer in its life..