The 1940s presented a much different version of America than the one we live in today, smoking was not just a pass widely accepted time, but many people didn't even consider it a bad habit. Although a few studies linked smoking to long-term harm, they were rare and so the habit was much more popular at the time. In 1946, the RJ Reynolds Tobacco Company produced a pro-Camel cigarette advertisement that appeared, at first glance, to be nothing more than a typical advertisement, but upon closer examination it became clear that the advertising used elements, such as a doctor, to give consumers a subconscious feeling that purchasing Camels might actually benefit them in some way – almost as if the doctor were prescribing them Camels. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The aesthetic of advertising creates a medium in which producers have emphasized certain features of their product as “important” while using misleading images to advance their sales agenda. the product. The highlight of the ad seems to be the doctor, who dominates almost half the ad; its presence creates a feeling of comfort and a false allusion to the benefits of purchasing Camel cigarettes. As a typical consumer, wouldn't you assume that "if the doctors think it's okay, it probably is"? The use of a doctor almost implies that, as it is his job, the doctor is prescribing Camel's to consumers who watch the ad. Along with the doctor, the announcement includes a section describing the study conducted and its results. These results are simple white text on a black background, so they appear, and a pack of Camel cigarettes is presented alongside the blurb, as a way of simultaneously showing the consumer what a pack of Camel cigarettes looks like and reminding the consumer . they watch a Camel ad. Finally, in what appears to be an effort to expand their market, the ad includes a woman who refers to her "T-zone", a makeup term that is conveniently reapplied to suit producers' needs to sell cigarettes, but which still has links to the market. doctor and how he can influence women in their purchase of cigarettes. Overall, the ad uses very basic methods to attract those who do not plan to further analyze the ad and its content. The doctor used in the Camel cigarette advertisement appears to communicate a sense of comfort and lull the average consumer into a state of ease. , because most people would believe that what a doctor claimed to be true was true. Visually, the doctor in the ad is what might be described as the “typical wise guy.” He is old, as evidenced by his old, wrinkled appearance and graying hair. His age would imply that he has been a doctor for a long time and is not a newcomer to the field, which would further indicate that his opinion is based on years of experience, which adds further validity to this he says. In comparison, the doctor is drawn in much more detail than the other character, the woman, featured in the advert, as would be expected due to the fact that he is the true focal point of said advert. His wrinkles are defined and his skin has a much more natural gradient - again, which adds to the overall idea that this doctor and the fact that he is an experienced doctor.