Large brands are also using the mobile platform to connect directly with their customers. These apps not only serve mobile shopping but also provide multi-channel engagement for customer retention. Now, a mobile app can make it easy for customers to keep track of their points and update them with deals and discounts as soon as they enter a physical store. Fashion brands are leveraging mobile apps to increase their presence among consumers. Smartphones make this process faster and easier. (School of Business, International University, Vitenam, 2014) The rapid development of smartphones has led to the increasing use of mobile devices. devices for delivering advertisements for products and services. The results showed that if mobile advertisers can present credibility and entertainment in their ads, consumers are willing to see the ads and be influenced to purchase products and services. A study conducted by (Central University, J&K) indicates that the growing use of the Internet by India's young generation is providing new prospects for online retailers. (The Mobile Consumer: Global Overview 2013) according to Mobile, the next media powerhouse